Relevant Radio launches Botticelli keepsake for pledge drive
The Catholic radio network is offering a keepsake box featuring a Madonna and Child image to supporters who pledge $365 during its annual fundraising campaign.
By Hugo Konate ·
Relevant Radio is offering a new keepsake box to listeners who pledge $365 to its Join the Family campaign. The item, available for a limited time, includes the book "Get on Board the 'Mercy Train'" and a box decorated with an image of the Madonna and Child by Sandro Botticelli. The network positions the item as a tangible reminder of the Incarnation for the home.
The campaign runs alongside a broader discussion on how families observe Advent. The network’s recent programming focused on the practice of Visio Divina, a form of prayer that involves meditating on sacred art. This approach contrasts with the early commercialization of the holiday season, where Christmas decorations often appear in stores before Halloween. The network encourages listeners to use visual aids like crucifixes and nativity scenes to focus on the spiritual aspects of the season rather than material consumption.
The specific image on the keepsake box is a Renaissance depiction of Mary and the Christ Child. Fr. Rocky, a network personality, noted that Botticelli’s work allows divinity to shine through humanity. The network describes the box as a vessel for a rosary and prayer intentions. It is designed to be small enough for a pocket or purse, allowing users to carry the image throughout the year.
The network frames the offering as a tool for domestic spirituality. It suggests that homes can function as places of worship through the display of specific religious items. The campaign ties the purchase of the box to the annual pledge drive, a recurring event for the organization. The box is marketed as a potential gift for children or grandchildren during the Christmas season.
The network has asked those who have already contributed to the pledge drive to thank them for their support. The $365 gift tier is the specific entry point for receiving the Botticelli keepsake. The campaign runs for a single day, creating a short window for new pledges to secure the item.
The visual component of the campaign centers on the Botticelli image. The network emphasizes the tender depiction of the Holy Family in this specific piece of art. It serves as a focal point for the meditation practices discussed in their programming. The box itself is described as a keepsake for intercession and remembrance.
Source: Relevant Radio
